1. Brand Identity: Corporate design should reflect the identity of the brand. Therefore, your brand values, mission and vision should be taken into consideration during the design process. 2.Consistency: Consistency must be ensured in all elements of corporate design. The logo, colors, fonts and other design elements must be compatible with each other and convey the same message. 3.Simplicity: A simple corporate design makes it easier to explain the brand to the target audience. Simple and clear designs should be preferred instead of complex and difficult to understand designs. 4. Be Original: The fact that your corporate design is different from other brands reflects the uniqueness and originality of your brand. Therefore, original ideas should be used in the design process.